There is no arguing about the effectiveness of virtual tours in the sale of real estate. Agents, however, need to have brand continuity. They need to make sure that their web site looks like their tour, that the tour looks like the ad, that the ad looks like the property flyer, and the flyer looks like the listing presentation.

It can be done, it has been done. It is called the ADvantage Branding System, and it is a true competitive advantage.