Now that you have chosen your branding package you are in the fulfillment process. This is the step where we change the generic template you chose in the catalog to reflect you! In most cases our clients have been in business for some time, they have built a following of clients and potential clients who know how they look, how they advertise and how they refer to themselves. This is an important element of your new ADvantage Branding System.

You are taking your look to a new level, creating a system that will allow you to move from what you have been doing, or not doing, to a streamlined and simple marketing solution. You can not, however, forget about those who know and respect you and who are accustomed to your current look and feel. To this end, during the fulfillment process you will have the opportunity to change the template, within guidelines, to more accurately reflect you! This will include your logos, your slogans, your branding statements along with your contact information, photos and other standard items. You should work with your fulfillment specialist to make the template distinctively yours. Even within the design of the template you will find many opportunities for personalization as you will see on the following pages.

Remember, no one knows your market, your farm area, and your client base better than you, and no one knows marketing better than we do! Our system is designed around sound advertising principles, good designs, and consumer research. Each of our fulfillment specialists are trained in graphic design and understand the principles that will make your campaign great. Together we can create a brand identity that you will come to see as your competitive ADvantage.

Good marketing is effective, great marketing is career changing. You have just taken the first step in moving your career into the fast lane!